MapMyRun Create Route was our flagship feature and still remains our most visited page with approximately 7,000+ page visits per day. Because this is such a core feature to MapMyRun, this was a very important feature to get right. Not only did we make some UI updates to make it more modern, but we also focused on improving the UX.

Our objective was to the make map creation experience more contextual and bring attention to only the features you are using at a given moment. Another huge area of opportunity was the saving experience by adding smart defaults. While it was a risk, we also eliminated some functionality that didn't function quite right or was not core to the experience.