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Senior Product Designer with 12+ years of experience ​

I work across product strategy, UX, interaction, and visual design, with experience spanning CarMax, Under Armour, MapMyRun, MyFitnessPal, GoDaddy, and Keap.

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SENIOR DIGITAL PRODUCT DESIGNER

Drove $15M+ in annualized value

Personalized Nurture Campaigns

I helped shape CarMax's personalization strategy across the shopping journey—from defining the behavioral signals powering vehicle recommendations to designing and testing nurture experiences 

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Drove $7.9 m in annualized profit

CarPage redesign

Redesigning a critical shopping experience to view cars

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Serving 60M+ athletes globally

Create Route

Redesigning route creation for a global community of 60M+ athletes and 1.85B routes.

200M+ User Ecosystem

Unified Goals

Designing a unified onboarding experience to capture and personalize fitness goals across Under Armour’s 200M+ user Connected Fitness ecosystem.

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Serving 60M+ athletes

MapMyRun Redesign

Modernizing MapMyRun’s web experience and design system for a platform serving 60M+ athletes worldwide.

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