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Lisa Tassiello

Senior Product designer with 12+ years of experience turning complex problems into simple, high-impact digital experiences.​

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I work across strategy, UX, interaction, and visual design to turn customer problems into digital experiences that are useful, intuitive, and built to perform. Working on brands from CarMax, Under Armour, MapMyRun, MyFitnessPal, GoDaddy, and Keap.

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SENIOR DIGITAL PRODUCT DESIGNER

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CarPage redesign

CarMax Web & mobile web

Redesigning a critical shopping experience that generated $7.9M in annualized profit.

Upper Funnel Recommendations

CarMax Email

Turning CarMax’s first customer touchpoint into a 7-segment recommendation journey that generated $11M+ in value.

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Create Route

MapMyRun Web

Redesigning route creation for a global community of 60M+ athletes and 1.85B routes.

Unified Goals

MyFitnessPal, MapMyRun, Under Armour Shop App

Designing a unified onboarding experience to capture and personalize fitness goals across Under Armour’s 200M+ user Connected Fitness ecosystem.

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Visual refresh

MapMyRun Web

Modernizing MapMyRun’s web experience and design system for a platform serving 60M+ athletes worldwide.

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